Email marketing is all about building trust and relationships with our audience and customers. It is an outbound form for marketing which involve sending of advertorial messages, business requests or soliciting information. The ethical practice requires that one generates a mailing list in which one can broadcast newsletters to from time to time. These mailing lists are better built from scratch than bought.
How do I build a functional mailing list?
There is so much high value in generating a mailing list for your business or whatever noble cause to from time to time. A mailing list is better built from scratch than bought and this can be generated by offering a very valuable gift to your audience in which they will subscribe for. It can be a free video training, pdf report, podcast, e.t.c which you will ask them to gain access to by filling in their details into an optin-form on your website.
Types of E-mail Messages
1. Transactional : it is a personalized email that is received by an individual as a consequence of a sign up action they took on a website.
2. Direct : this is an e-mail that is initiated by a marketer who wants to reach out to their mailing list.
One thing we will like to mention here is that e-mail marketing can be done ethically. Do not spam people and ensure that you are very clear with you messaging.
Have you been using e-mail marketing to drive your own products and services online ? let’s hear your views about this subject matter in the comment section below.
