Running a business online is really a rewarding and impactful venture if done the right way. However, the most important thing is the real value and impact that online business owners and bringing to the table.  Changing lives in the digital space is a function of the personality behind the value giving. 

We will like to share quickly on two main personality types that online business owners can fall into.

First are the money chasers.  This category of online business owners are not after anything else but profit and what to get from the customer. They are not concerned about value or quality but only their selfish gain.

The other category are the authority figures.  These are online business owners that are wiling to give people value always and be the ‘’go to’’ person in their niche. They work hard to dominate their niche by giving useful content and really caring for their audience.  When they introduce any product, you can be rest assured they are first after the value which their potential clients and followers are going to get.

Authority figures always have enduring and rock solid online businesses while money chasers do crash out in no time.  Which of these two online business personality types do you want to be ? Comment your thoughts below.